What is a Social Media News Release?
This is the definition of an Social Media News Release from webprpro.com:
a new format of writing press releases that incorporates web-based tools for people to share and discuss the information of the release with one another
Basically, it gives you the opportunity to disseminate information with a platform that allows you to communicate with the people you disseminate the information to.
- When should a PR practitioner use a Social Media News Release instead of a regular News Release?
copyblogger.com gives these reasons on why regular press releases may fall short- and why SMNR’s may be the better option:
- They have the wrong focus
- They are full of marketing speak that can cause readers to “mistrust” information
- They do not have a specific audience in mind
For more information on SMNR’s, check out these blogs post:
You can also get templates for SMNR’s here: