PRCA 3330-Chp. 5 Writing the News Release

This week’s reading was about writing News Releases. So here are the key points that I felt were the most interesting from the reading.

  • There are 5 basic types of news releases: announcements, spot announcements, reaction stories, bad news, and local news
  • There are 6 basic components of a news release: letterhead, contacts, headline, dateline, lead paragraph, and body of text. Often times, a short summary of the organization called “boiler-plate” is often included at the end of the release.
  • You should do 3 things to improve the odds of your release being published: follow a standardized format, you must provide information that will be interesting to your audience, and your material must be timely
  • Make sure to answer when, where, who, what, why, and how in the lead of you news release.
  • When writing an electronic release, use bullets to convey key points, never send it as an attachment, write only two to three short sentences in each of the five paragraphs

For more information on how to increase the odds of your news release getting published check out “Public Relations Writing and Media Techniques (6th Edition) by Dennis L. Wilcox” at


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