This week’s reading was on fact sheets, media advisories, media kits, and pitches. These are the key points I found important to remember from the chapter:
- A media kit consist of (1) a main news release (2) a news feature (3) fact sheets on the product, organization, or event (4) background information (5) photos and drawings with captions (6) biographical material on the spokesperson or senior executive, and (7) some basic brochures
- Media advisories (also called media alerts) are used to let assignment editors know about a newsworthy event or an interview of opportunity that can lend itself to photo or video coverage.
- A pitch is a memo or email written to persuade reporters and editors to cover your product, service, or event
- A fact sheet is a one page background about an event, product, or organization. You can write several types of fact sheets including one for an upcoming event, a corporate profile, and an F.A.Q. (frequently asked questions).
To learn more about the “public relations tool-kit” check out “Public Relations Writing and Media Techniques (6th Edition) by Dennis L. Wilcox” at Amazon.com.