PRCA 3330 Chp. 7- Creating News Features and Op-Ed

This weeks reading focused on news features and op-ed. Here are some of the key points that I thought were important to remember from the reading:

  • Feature stories are created to provide more information to the media, give background and context to organizations, provide behind the scenes perspective, give a human dimension to situations and events, and generate publicity for standard products and services.
  • There are 4 ways to proceed once you have a feature idea. 1) write a general feature and distribute it to a variety of publications 2) write an exclusive feature for a specific publication 3) don’t write the feature, but give it to a journalist who can write it for you 4) post the feature on your organizations website
  • “op-ed” literally means opposite of editorial page. The concept originated with The New York Times in 1970. And op-ed’s purpose is to present a variety of views on current news events, governmental policies, pending legislation, and social issues.

If you would like to read more about creating news features and Op-ed pieces, you can check out “Public Relations Writing and Media Techniques (6th Edition) by Dennis L. Wilcox” at Amazon.com.

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