This week’s reading was about using photos and graphics in public relations Here are some of the key points i found from the reading. Here are some key points I found important to remember from the reading:
- All photos sent to the media need a caption, brief text under the photo that tells the reader about the picture and its source. Example:
- Photo news releases (PNRs) are photos with larger captions that are distributed to the media without any accompanying news release- the caption tells the entire story.
- Make sure photos have the key elements of sharp detail and good contrast so the photo reproduces well on everything from glossy magazine pages to cheap newsprint.
- Action shots are important because it projects movement and the idea that something is happening right before the readers eyes. Photos taken spontaneously when the subjects are not aware of the camera are considered the best action photos.
To learn more about using pictures and graphics in public relations check out “Public Relations Writing and Media Techniques (6th Edition) by Dennis L. Wilcox” at Amazon.com.