- Radio may lack the glamour of other media mediums (television and the internet) but it is still a great option when planning an information campaign. It is a cost effective way to reach large numbers of people.
- It is more effective to send a written RNR (radio news release) to a news station instead of a basic news release that the station will have to edit and conform to broadcast style. A RNR is basically a news release that is already formatted for radio. Unlike a typical news release, radio news releases are written using all uppercase letters in a double spaced format.
- An ANR (audio news release) is a news release that you record and send to a news station. There are two ways of creating ANR’s; one way is to have someone with a good radio voice read the entire announcement, the second is to use an announcer along with a sound bite (a small recording) of a satisfied customer, celebrity, or company spokesperson. The prefered length of an ANR is 60 seconds.
If you would like to read more about writing for radio and television, you can check out “Public Relations Writing and Media Techniques (6th Edition) by Dennis L. Wilcox” at Amazon.com.