PRCA 3330 Chp. 10- Distributing News to the Media

This weeks reading was about distributing news to the media. Here are some key points I thought were important to remember from the reading:

  • Media databases consist of the following things: names of publications and broadcast stations, mailing addresses, telephone and fax numbers, email addresses, and names of key editors and reporters
  • Tip sheets are weekly newsletters that report on recent changes in news personnel and their new assignments. They also have information on how to contact these personnel and what kinds of material they are looking for.
  • The primary distribution channels used in public relations today are email, online newsrooms, electronic news wires, mat distribution companies, and photo placement firms.

If you would like to learn more about distributing news to the media check out “Public Relations Writing and Media Techniques (6th Edition) by Dennis L. Wilcox” at


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s