- Media databases consist of the following things: names of publications and broadcast stations, mailing addresses, telephone and fax numbers, email addresses, and names of key editors and reporters
- Tip sheets are weekly newsletters that report on recent changes in news personnel and their new assignments. They also have information on how to contact these personnel and what kinds of material they are looking for.
- The primary distribution channels used in public relations today are email, online newsrooms, electronic news wires, mat distribution companies, and photo placement firms.
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