PRCA 3330 Chp 11-Getting Along With Journalists

This weeks reading was about how public relations professionals and journalists “get along”. Here are some of the key points I felt were important to remember from the chapter:

  • The relationship between public relations professionals can be described as one of “love and hate.” I would call them “frenemies“. Two thirds of journalist don’t trust public relations people but 81 percent say that they need them anyway.
  • Much of the distrust and friction between journalists and public relations professionals come from hype and lack of background information from the public relations end and name calling and sloppy bias reporting on the journalism end.
  • When being interviewed by journalist remember to determine in advance the key message you would like to convey, never say “no comment” and remember there is no such thing as “off the record”

If you would like to learn more about how public relations professionals and journalist can get along check out “Public Relations Writing and Media Techniques (6th Edition) by Dennis L. Wilcox” at Amazon.com

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