PRCA 3330 Chp. 12- Tapping the Web and New Media

This weeks reading was about tapping the web and new media. These are the key points I found most important to remember from the chapter:

  • the blogosphere and mediasphere are two spheres of internet or world wide web influence that can be characterized by broadband, cheap or free use of online publishing tools, news distribution channels, mobile devices, and new advertising
  • when writing for the web remember to write the way you talk, limit each page to a single concept, use bullet point list, make sure each page provides the context readers need, limit the use of italics and boldface, don’t overuse hyperlinks in narrative text, and make sure hyperlinks are relevant
  • when building an effective website for your organization remember to do the following: have a “vision” of how you want your organization to be perceived by the public, you need a copywriter to write the text, you need a graphic artist to add the visual element, and you need a computer programmer to put the ideas together in HTML code for the internet

If you would like to learn more about tapping the web and new media check out “Public Relations Writing and Media Techniques (6th Edition) by Dennis L. Wilcox” at


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