PRCA 3330 – Infographics

T.O.W. for week 11 is all about Infographics.

this infograph was used by me and my advertising group last semester to explain what groups of people used myspace.com

Infographics or information graphics are used when complicated information needs to be explained quickly and clearly; they are visual representations of information, data, or knowledge (definition from wikipedia). They can also be defined as computer-generated artwork that attractively displays simple tables and charts (definition from “Public Relations Writing and Media Techniques (6th Edition) by Dennis L. Wilcox) .

How could one be useful in a story for your client?

Infographics help your content stand out from the crowd. Using bright colors an interesting graphics attract attention to your story which in turn attracts attention to your client. It makes your information more appealing for readers and easier to understand.

How do you go about creating one?

You can create infographics using sophisticated software like Adobe which has InDesign and Illustrator, or you can also use a word processor like Microsoft Word. Last semester my advertising group and I used powerpoint to create infographics.

You can check out some really cool examples of infographics at dzineblog

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