PRCA 3330 – Social Media News Release

What is a Social Media News Release?

This is the definition of an Social Media News Release from

a new format of writing press releases that incorporates web-based tools for people to share and discuss the information of the release with one another

Basically, it gives you the opportunity to disseminate information with a platform that allows you to communicate with the people you disseminate the information to.

  • When should a PR practitioner use a Social Media News Release instead of a regular News Release? gives these reasons on why regular press releases may fall short- and why SMNR’s may be the better option:

  1. They have the wrong focus
  2. They are full of marketing speak that can cause readers to “mistrust” information
  3. They do not have a specific audience in mind

For more information on SMNR’s, check out these blogs post:

You can also get templates for SMNR’s here:

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