Okay- I had to do a PR Connection about Tiger Woods. Not because I think he is a horrible scum bag. Not because I have some funny joke involving the witty usage of golf terms and innuendo. I had to do a post about Tiger because I want to know what exactly a person has to do to finally curve the hunger of the seemingly starving media. I just have to know; what exactly do they want from Tiger?
I have seen more than a few blog post on PR advice for Tiger, here is some advice from Business Week, followed by my opinion (of course):
The public likes results. If Tiger played well people would start to forget about his personal life and start focusing on his professional golf career. Okay, so he is playing again.. problem solved.
If you’re a winner that trumps bad behavior. He may not exactly be back on the top, but he isn’t exactly on the bottom.
If the public feels sorry for you it doesn’t matter how crazy you acted. Sorry, I don’t think he is going to have luck with this one.
Apologize and take the heat. The public likes that. Well he has apologized, but the media said that it just wasn’t quite good enough. Come on people- he didn’t cheat on you, he cheated on his wife.
I just have a hard time figuring out what infidelity and golf have in common. Why are we so obsessed with the personal lives of celebrities? What is it that makes us feel like we have been personally betrayed when they end up being someone other than who we thought they were?