- A speaker talks to listeners, not at them. Use pronouns like “you” and “we” to make the talk more conversational and let our listeners know you are talking to them. It must fit the audience, be specific, get a reaction, have a definite objective, and be timely.
- Know your objective, a speech can inform, persuade, activate, or celebrate- it can also amuse or entertain. There is no point of making a speech unless it accomplishes somethings. Speechwriting requires clear objectives, effectivie organization of relevant key messages, and knowledge of the audience.
- Nonverbal communication is important in a speech. Speakers should be enthusiastic, make eye contact, and use gestures that support their words.
If you would like to learn more about writing emails, memos, and proposals check out “Public Relations Writing and Media Techniques (6th Edition) by Dennis L. Wilcox” at Amazon.com