Category Archives: PRCA 3330 -Topic of The Week

PRCA 3330 – For Those About to Blog.. We Salute You

I have really enjoyed learning how to blog and sharing my ideas with my classmates (and hopefully) other people that had achance to read what I had to say (or type..). I had no idea that I would get so carried away with a class assignment but this blog has really felt a lot more like fun then school work. With that being said, here are ten tips to student bloggers, in hopes that you too will get to learn while having fun:

  1. Have your own voice. Write in away that shows people reading your blog what your personality is like. When a person is a good writer its almost like you can hear their voice when your reading their work- this is the effect you want your blog to have.
  2. Have a central topic. People who have popular blogs are usually people who stick to one central idea. Perez Hilton blogs about celebrities, Mashable blogs about social media. If you specialize in one thing, people are going to think of you when they want to learn more about that topic.
  3. Comment. Let people know how you feel about their post-not just “good post” or “yeah I think I heard that” but “I agree” or “I disagree” and offer more feedback on the topic, this way people know your reading for content.. .not just for credit.
  4. Start Early. This blog is due next Tuesday, and I am still finishing up some last minute post and comments. If the topics and assignments you are going to write about are already posted weeks before hand-work ahead. Trust me! When it gets down to finals week and you have tons of work coming to you from all directions you’ll be glad you’re already caught up on your blog.
  5. Have fun. Add pictures, hyperlinks, quirky jokes. Make it fun- yes its an assignment but that doesn’t mean you can’t be creative and think outside the box.
  6. Check out other PR blogs. Looking at how other people in PR blog has really inspired me to create a dot.com blog one day. My favorite has to be LittlePinkBookPr.com, its fun informative and shows the personality of its blogger.
  7. Look everywhere for ideas. Its actually been fun to hear something new on TV and think about what angle would be best to blog about this topic. There are ideas for post everywhere, you just have to look.
  8. Write for your audience. Don’t just write about topics that would be interesting to you. Remember your audience wants relevant post- not just rambling about your day to day activities.
  9. Help each other out. If a classmate post a comment on your blog, visit their blog and comment back. If someone ask for your help with a certain feature of wordpress take the time to explain it to them. When you help each other it makes the process easier.
  10. Tous les Jours Mon Amis!!!( Everyday My Friends!! )Blog everyday, practice makes perfect, the more you do it the better you will get at it.
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PRCA 3330 – Social Media News Release

What is a Social Media News Release?

This is the definition of an Social Media News Release from webprpro.com:

a new format of writing press releases that incorporates web-based tools for people to share and discuss the information of the release with one another

Basically, it gives you the opportunity to disseminate information with a platform that allows you to communicate with the people you disseminate the information to.

  • When should a PR practitioner use a Social Media News Release instead of a regular News Release?

copyblogger.com gives these reasons on why regular press releases may fall short- and why SMNR’s may be the better option:

  1. They have the wrong focus
  2. They are full of marketing speak that can cause readers to “mistrust” information
  3. They do not have a specific audience in mind

For more information on SMNR’s, check out these blogs post:

Briansolis.com

Copyblogger.com

You can also get templates for SMNR’s here:

pitchengine.com

prxbuilder.com



PRCA 3330 – 5 Steps To Multimedia Storytelling

This weeks topic is all about the NewsU course 5 Steps to Multimedia Storytelling

What did I learn?

The best multimedia stories are mult-dimensional. They include elements that will transfer well to video, graphics, and photos. They are non-linear; don’t think first part, second part- think this part, that part. The first step to multimedia storytelling is creating a storyboard.

What surprised me?

I didn’t realize how much equiptment went into multimedia use. On the section about backpack journalist it had a list of what to bring which included energy bars, a pocket knife, and rubberbands (very MacGyver) I would never have thought that those types of items would be necessary.

What do I want to know more about?

I would like to give it a shot one day; it sounds like a hard process but it also sounds like a lot of fun. Taking an idea from a storyboard to an actual presentation seems like it would be very rewarding. NewsU also listed links to some sites that had good examples of multimedia story telling, so my lesson on multimedia storytelling isn’t going to end with the NewsU course!

PRCA 3330- Journalist & PR People: The Ultimate Frenemies

Top 10 Reason PR people drive Journalist Crazy!

  1. Journalists say PR people have a tendency to spin things (make them interesting..just kidding) but seriously, they feel like PR people are so focused on what they are trying to sell that they change stories to fit their agenda
  2. Journalists think that PR people have no clue when it comes to what is newsworthy, often times reporting on events that appeal to their interest- or to their clients interest (it is in the job description people) instead of things that are relevant or current
  3. Journalists don’t like hype, words like “best” “revolutionary” and news releases that sound like commercials- they start to think that PR people are incompetent
  4. Unsolicited emails, faxes, and phone calls from PR people can become irritating and annoying
  5. PR people that don’t have enough background information on the product or service that they represent
  6. Repeated calls and follow ups – asking why certain things were not published
  7. Missing publication deadlines (if there is one thing I have learned from college- meet your deadlines-they call them dead lines because if you don’t meet them the chance of you getting a grade or in this case sharing your story, is a “dead” one)
  8. They resent gifts.. okay gimmicks, that often times come with a news release. (I personally love t-shirts and mugs, but that’s just me)
  9. Journalist feel like PR people are not available or have “no comment”
  10. They want PR people to act more like shortcuts and less like scenic routes- connect them with the meat of the story, no additives, no fancy place settings, just the dish itself

How do you think PR people drive journalist crazy??

For more on the topic from a journalism perspective, check out “What Journalists Really Want From PR People” by Paul Furiga

PRCA 3330- PR Podcast – Coming Up PR EP. 5

I chose to listen to Coming Up PR because it was a podcast angled at pr “beginners” like myself. I also chose this pod cast because I saw a link labeled “League of Kickass Business People” in the podcast outlined intrigued? Yes I was.

Mike Cheryl and Mary (the host of Coming Up PR) talked about a student event they had attended called CPRS 360 Degrees- “a student networking event where student choose what pr industry they would like to find out more about”

One of the key elements I found important from the podcast was the topic of knowing what side of PR you want to work on? Agency or Corporate?

The Verdict: Experience is the best teacher, the best way to learn which side of PR you should work on is to experience it first hand

Another key point: people in the PR industry help each other out, don’t be afraid to ask- because many people in the PR field are willing to help

Why I think that podcast like “Coming Up PR” are beneficial to PR students or new PR practitioners?

Listening to students talking about an event in PR that you haven’t attended allows you to live vicariously through them- they share their experience which gives insight into PR people you may have not have known about and PR events and networking opportunities you may have not been aware of. I will definitely be listening in again.

Check out Coming Up PR; and word to the wise, brought to you via Coming Up PR “check your ego at the door”

PRCA 3330 – Infographics

T.O.W. for week 11 is all about Infographics.

this infograph was used by me and my advertising group last semester to explain what groups of people used myspace.com

Infographics or information graphics are used when complicated information needs to be explained quickly and clearly; they are visual representations of information, data, or knowledge (definition from wikipedia). They can also be defined as computer-generated artwork that attractively displays simple tables and charts (definition from “Public Relations Writing and Media Techniques (6th Edition) by Dennis L. Wilcox) .

How could one be useful in a story for your client?

Infographics help your content stand out from the crowd. Using bright colors an interesting graphics attract attention to your story which in turn attracts attention to your client. It makes your information more appealing for readers and easier to understand.

How do you go about creating one?

You can create infographics using sophisticated software like Adobe which has InDesign and Illustrator, or you can also use a word processor like Microsoft Word. Last semester my advertising group and I used powerpoint to create infographics.

You can check out some really cool examples of infographics at dzineblog

PRCA3330- PROpenMic

Week 9 and 10 T.O.W. is on the website PROpenMic

So what is PRopenMic? This is the definition given by the website:

“PROpenMic? A metaphor. Step up and speak your mind. Our goal is to be the social network for PR students, faculty and practitioners worldwide. We are ad free and nonprofit with an education focus.”

What PROpenMic has to offer for PR students and recent graduates:

The site allows you to create a page or profile (much like facebook and myspace) where you can post information about yourself that you would like others to see. Unlike other social media networking sites, PROpenMic has profile questions like: “If a [Public Relations] student what are your areas of interest in PR study? These types of questions allow other people in the public relations field to better understand what your looking for in a career in PR.

The site also has a page that allows you to search for or post jobs and internships. This page also allows you to post your resume. Along with its own list of public relations employers seeking applicants, it has links to other public relations sites that list jobs and interships like PR Week, PRnewsOnline, and O’Dwyer job listings.

PROpenMic also has a page dedicated to HAPPO (help a pr pro out) designed to help PR job seekers and employers find eachother. If you’re ever on twitter (and if your in class with me, you have been) you can search #happo and find multiple pr job seekers or employers posting job openings.

The website has a forum where you can start discussions and get feedback from other members of PROpenMic. You can ask for help concerning what internship would best suit your career goals, talk about current events in public relations, or ask if anyone has ideas concerning what you should wear to your job interview. The options are endless.

If you want to connect with like minded people who have interest that mirror yours and would like to help you to become better at whichever branch of PR you choose to be a part of, then you should become a member of PROpenMic.

You can friend me on PROpenMic Here. Looking forward to connecting with you!