This weeks reading was all about giving speeches and presentations, here are some key points I found important to remember from the chapter:
- A speaker talks to listeners, not at them. Use pronouns like “you” and “we” to make the talk more conversational and let our listeners know you are talking to them. It must fit the audience, be specific, get a reaction, have a definite objective, and be timely.
- Know your objective, a speech can inform, persuade, activate, or celebrate- it can also amuse or entertain. There is no point of making a speech unless it accomplishes somethings. Speechwriting requires clear objectives, effectivie organization of relevant key messages, and knowledge of the audience.
- Nonverbal communication is important in a speech. Speakers should be enthusiastic, make eye contact, and use gestures that support their words.
If you would like to learn more about writing emails, memos, and proposals check out “Public Relations Writing and Media Techniques (6th Edition) by Dennis L. Wilcox” at Amazon.com
I’ve been hearing a lot about internships lately, and not just in the public relations sector. There has been many discussions about whether or not unpaid internships are ethical. A post on PR Open Mic first brought this debate to my attention. The New York Times reported that unpaid internships had risen in the past years which seems to be due to the lack of jobs and the state of the economy. Apparently there are 6 requirements that unpaid internships must meet and not all of them are meeting them. The TIMES reports that some employers may feel that it is convenient to lay off workers and get extra help from unpaid students. Another issue is that some internships involve non-education work that does not count as a learning experience. There is also the question of whether less “affluent” students have the same opportunity or pick at internships and if that make students who can not afford to spend a summer without an income “less competitive job candidates” after graduation.
Check out this video, via MoneyTalkNews which shows some of the benefits of unpaid internships (if you can afford them) :
Personally I don’t think I would be able to intern for a semester without working at the same time, that being said, a paid internship would be ideal. I always see unpaid internships that look like great opportunities for me- so it feels like my choices are automatically cut in half. Is it fair that people who have support from parents or other monetary sources have more options when it comes to internships because they are not held back by needing an income? Do you think that some internships are unethical?
Ben Roethlisberger may have gotten pass charges in Georgia but the NFL commissioner Roger Goodell didn’t let him off too easy. Roethlisberger will be suspended for 6 games this upcoming season, for breaking the NFL’s personal conduct policy.
Here are statements regarding the situation from Goodell (via NyTimes.com):
“I recognize that the allegations in Georgia were disputed and that they did not result in criminal charges being filed against you” – “My decision today is not based on a finding that you violated Georgia law, or on a conclusion that differs from that of the local prosecutor. That said, you are held to a higher standard as an N.F.L. player, and there is nothing about your conduct in Milledgeville that can remotely be described as admirable, responsible or consistent with either the values of the league or the expectations of our fans.”
I think its great that the NFL decided to punish Roethlisberger for his behavior even if it was not found to be criminal. It is bad PR to have someone representing your organization in a way that you would not like to be represented. I hope that this decision stands as a precedent for other players so that they realize that they are representing more than just themselves, and that their personal behavior effects the reputation of their team and their organization.
I just watched this hilarious clip from SNL talks about how the girl scouts are sitting on a money making idea that they don’t know is there! Only selling cookies once a year and not making these delectable delights available through online purchase. Are the Girl Scouts doing bad PR? They’ve been around for a long time and their marketing strategy seems to work for them, but it does make you think, why haven’t they used the internet to their advantage? Why are cookies only available through a quote: “army of little girls?”
I couldn’t embed the video, but here is a link to the video via Huffington Post, definitely worth checking out!
It’s almost Earth Day, the perfect time of year for a post about how Mother Nature has been doing some amazing PR lately! It seems like almost every company has some type of “green” thinking behind it now. Linking your product or brand with a green idea is a great way to get some attention while showing the public that you don’t just want to make money- you want to make a difference. Here are some great examples of green advertising:
Hanes goes green, helping the planet for future generations – the kids in this ad are adorable!!
Hilarious- Ludacris and Tommy Lee go green (from PlanetGreenTV)
For more information on going green, check out 29 Tips To Go Green!
This weeks topic is all about the NewsU course 5 Steps to Multimedia Storytelling
What did I learn?
The best multimedia stories are mult-dimensional. They include elements that will transfer well to video, graphics, and photos. They are non-linear; don’t think first part, second part- think this part, that part. The first step to multimedia storytelling is creating a storyboard.
What surprised me?
I didn’t realize how much equiptment went into multimedia use. On the section about backpack journalist it had a list of what to bring which included energy bars, a pocket knife, and rubberbands (very MacGyver) I would never have thought that those types of items would be necessary.
What do I want to know more about?
I would like to give it a shot one day; it sounds like a hard process but it also sounds like a lot of fun. Taking an idea from a storyboard to an actual presentation seems like it would be very rewarding. NewsU also listed links to some sites that had good examples of multimedia story telling, so my lesson on multimedia storytelling isn’t going to end with the NewsU course!