Tag Archives: #PRCA3330

PRCA 3330 – For Those About to Blog.. We Salute You

I have really enjoyed learning how to blog and sharing my ideas with my classmates (and hopefully) other people that had achance to read what I had to say (or type..). I had no idea that I would get so carried away with a class assignment but this blog has really felt a lot more like fun then school work. With that being said, here are ten tips to student bloggers, in hopes that you too will get to learn while having fun:

  1. Have your own voice. Write in away that shows people reading your blog what your personality is like. When a person is a good writer its almost like you can hear their voice when your reading their work- this is the effect you want your blog to have.
  2. Have a central topic. People who have popular blogs are usually people who stick to one central idea. Perez Hilton blogs about celebrities, Mashable blogs about social media. If you specialize in one thing, people are going to think of you when they want to learn more about that topic.
  3. Comment. Let people know how you feel about their post-not just “good post” or “yeah I think I heard that” but “I agree” or “I disagree” and offer more feedback on the topic, this way people know your reading for content.. .not just for credit.
  4. Start Early. This blog is due next Tuesday, and I am still finishing up some last minute post and comments. If the topics and assignments you are going to write about are already posted weeks before hand-work ahead. Trust me! When it gets down to finals week and you have tons of work coming to you from all directions you’ll be glad you’re already caught up on your blog.
  5. Have fun. Add pictures, hyperlinks, quirky jokes. Make it fun- yes its an assignment but that doesn’t mean you can’t be creative and think outside the box.
  6. Check out other PR blogs. Looking at how other people in PR blog has really inspired me to create a dot.com blog one day. My favorite has to be LittlePinkBookPr.com, its fun informative and shows the personality of its blogger.
  7. Look everywhere for ideas. Its actually been fun to hear something new on TV and think about what angle would be best to blog about this topic. There are ideas for post everywhere, you just have to look.
  8. Write for your audience. Don’t just write about topics that would be interesting to you. Remember your audience wants relevant post- not just rambling about your day to day activities.
  9. Help each other out. If a classmate post a comment on your blog, visit their blog and comment back. If someone ask for your help with a certain feature of wordpress take the time to explain it to them. When you help each other it makes the process easier.
  10. Tous les Jours Mon Amis!!!( Everyday My Friends!! )Blog everyday, practice makes perfect, the more you do it the better you will get at it.

PRCA 3330 – Social Media News Release

What is a Social Media News Release?

This is the definition of an Social Media News Release from webprpro.com:

a new format of writing press releases that incorporates web-based tools for people to share and discuss the information of the release with one another

Basically, it gives you the opportunity to disseminate information with a platform that allows you to communicate with the people you disseminate the information to.

  • When should a PR practitioner use a Social Media News Release instead of a regular News Release?

copyblogger.com gives these reasons on why regular press releases may fall short- and why SMNR’s may be the better option:

  1. They have the wrong focus
  2. They are full of marketing speak that can cause readers to “mistrust” information
  3. They do not have a specific audience in mind

For more information on SMNR’s, check out these blogs post:

Briansolis.com

Copyblogger.com

You can also get templates for SMNR’s here:

pitchengine.com

prxbuilder.com



PRCA 3330 Chp. 8 -Selecting Publicity Photos and Graphics

This week’s reading was about using photos and graphics in public relations Here are some of the key points i found from the reading. Here are some key points I found important to remember from the reading:

  • All photos sent to the media need a caption, brief text under the photo that tells the reader about the picture and its source. Example:

this is me and my boyfriend kevin at the piano bar on our cruise during spring break

  • Photo news releases (PNRs) are photos with larger captions that are distributed to the media without any accompanying news release- the caption tells the entire story.
  • Make sure photos have the key elements of sharp detail and good contrast so the photo reproduces well on everything from glossy magazine pages to cheap newsprint.
  • Action shots are important because it projects movement and the idea that something is happening right before the readers eyes. Photos taken spontaneously when the subjects are not aware of the camera are considered the best action photos.

To learn more about using pictures and graphics in public relations check out “Public Relations Writing and Media Techniques (6th Edition) by Dennis L. Wilcox” at Amazon.com.

PRCA3330- NewsU Lead Lab

This week’s T.O.W was on the NewU Lead Lab course.

What I learned:

when choosing the right lead you should make sure to pay attention to time, the readers needs, and exclusivity. I also learned about direct leads “tell me the news” and delayed leads “tell me a story”.

What surprised me:

First I was surprised that the course was set up like an interactive “laboratory” that you could explore with your mouse. It was a little confusing, but I thought it was more interesting than the usually “read-along then get tested” courses. Another thing that surprised me was that the course debunked a lot of myths about leads. I learned that all leads don’t have to be less than four lines, that leads don’t have to contain attribution, and that sometimes it is okay for a lead to begin with a quote.

What I want to learn more about:

I liked that the course allows you to post leads that you have written to a forum so that people can critique your leads and give you feedback. I would like to try this part of the course out once I start writing more leads.

So how did you like the NewsU lead lab?

What Your Mom Didn’t Tell You

This isn’t your mom’s “guide on how to be successful” book; actually it’s anything but. Kelly Cutrone’s If You Have To Cry Go Outside: and other things your mother never told you, is proof in writing that everyone in the public relations field isn’t a soulless heartless master of spin. The book follows Cutrone’s setbacks as she (almost by accident) tripped and fell into her destiny: becoming a publicist. She fearlessly writes about the darkest times in her life along with the high points, all under the disclaimer: “I’m not here to tell you how to get the perfect Margiela wardrobe or the perfect man or the perfect job in fashion. I’ve had all these things (though not all at once), and trust me, there is a bigger prize to be had.”

The book centers on the idea of following your “inner voice” trusting your intuition and banishing fear that leaves us “in-active” and following the same destructive patterns in life.

Cutrone also gives advice on how to complete and ask for an internship successfully, how to create your own personalized religion, and how to become a power girl in a world dominated by men.

I found the book inspiring and motivating. It made me want to pour myself into my aspiration of becoming a publicist. Not just treating college as a means to an end, but treating all of my classes as the end themselves. I want to graduate (I don’t think I know one person who wants to stay in college forever… well maybe one person) but sometimes I’m so focused on the cap and gown that I forget that I’m here to learn. It reminded me to take a breath and appreciate what was going on around me, and I think that is what Cutrone was hoping readers would get out of the book.

Gather up your courage like an armful of free clothes at a McQueen sample sale and follow your inner voice wherever it takes you

Kelly Cutrone

You can purchase If You Have To Cry Go Outside: and other things your mother never told you here at Books-A-Million.com, Kelly Cutrone is also the star of Bravo’s hit series Kell on Earth Monday 10/9c.

PRCA3330- Chp. 6 Fact Sheets, Advisories, Media kits, and Pitches

This week’s reading was on fact sheets, media advisories, media kits, and pitches. These are the key points I found important to remember from the chapter:

  • A media kit consist of (1) a main news release (2) a news feature (3) fact sheets on the product, organization, or event (4) background information (5) photos and drawings with captions (6) biographical material on the spokesperson or senior executive, and (7) some basic brochures
  • Media advisories (also called media alerts) are used to let assignment editors know about a newsworthy event or an interview of opportunity that can lend itself to photo or video coverage.
  • A pitch is a memo or email written to persuade reporters and editors to cover your product, service, or event
  • A fact sheet is a one page background about an event, product, or organization. You can write several types of fact sheets including one for an upcoming event, a corporate profile, and an F.A.Q. (frequently asked questions).

To learn more about the “public relations tool-kit” check out “Public Relations Writing and Media Techniques (6th Edition) by Dennis L. Wilcox” at Amazon.com.

PRCA 3330- A Week of Tweeting

This weeks T.O.W. (topic of the week) was based on an assignment where we used the networking utility twitter for a week. After adding my professor Barbara Nixon’s “follow starter pack for PR students” I was amazed at what I found on twitter. It was like looking in on another world with its own intricate system of language, a language that I could not understand. I had no idea how many public relations professionals used twitter as a means to network, bring traffic to their blogs, and give helpful information to each other. I found that three of my professors used twitter as a way to post assignments and upcoming events taking place in Georgia Southern University’s Communication Arts department (which is very convenient for me as a student of that department). I watched my fellow public relations writing classmates talk about what they were doing in their other PR classes, sometimes even reminding me of assignments I needed to be working on. I found out about news from news organizations that have twitter accounts like CNN in real time. I also found it helpful to post my blog entries on twitter as a way to show others what I was writing. I downloaded tweetdeck which organizes the people you follow on twitter, allowing you to see what people are tweeting about in a way that is more organized than the regular twitter platform.

I am far from twitter savvy, when it comes to the world of micro-blogging I haven’t quite gotten my “niche” so to speak. I still haven’t grasped how to use twitter in a way that sparks the interest of others and allows me to interact with my followers. After this week of twitter, I am motivated to find a way to use twitter that will help me become better at using social media to network and to communicate with like-minded people. Right now I’m reviewing these links from Barbara Nixon’s blog, Public Relations Matters: Twitter for Public Relations Students, College Students Guide: Twitter 101, and Twitter: Whats In It for Me? So hopefully these will give me some much needed insight.

What do you think is the most important thing college students (like myself) should remember when using twitter? What advice do you have to give someone who wants to spark the interest of others and interact with followers while using twitter?

You can follow me on twitter at erica_cbell